Gates should be hidden.
Gate location should be hidden.
In some cases, you get lucky and find a gate.
It might be better to have quantitative KPIs as a footnote.
Should be highly competitive if the gate is not concealed.
Many people are intimidated by the high competition and don't try in the first place.
PS
See also [Why do social networking sites rise and fall?
Barriers to entry of using new
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